The Coastal Way comes to Pembrokeshire
Pembrokeshire was centre-stage in the latest efforts to promote Wales’s new Coastal Way at the recent World Travel Market (WTM), the international travel trade’s annual extravaganza in London.
The Coastal Way is one of three national routes, which are together being branded as the Wales Way, and backed by the Welsh Government and the European Agricultural Fund for Rural Development. The other routes are the Cambrian Way, from Cardiff through the Brecon Beacons and Snowdonia to Llandudno; and the North Wales Way, from the west of Chester via the north coast and Anglesey to Holyhead.
There are also three elements to the Coastal Way: the seaside roads of Snowdonia, Ceredigion and Pembrokeshire.
Unlike the Coast Path, the Coastal Way (and the other routes under the Wales Way banner) are being marketed more as “road trips” to take holidaymakers, particularly those from abroad, via a series of tourist attractions.
The headline spots in Pembrokeshire are: Ramsey Island, St David’s Cathedral, the blue stones of the Preseli Hills, Castell Henlyss Iron Age Village, Abereiddi, Fishguard, Nevern Church and Strumble Head Lighthouse.
The Wales Way promotion is a 10-year programme, aimed primarily at the international travel market.
Steven Jones, senior tourism services officer at Gwynedd Council, was at WTM talking to trade and media representatives about the project. He told me that the first two-year phase – developing the brand and identifying the routes – was now complete. “The next step is to get businesses engaged,” he said.
Before too long we should be seeing signs appearing along Pembrokeshire roads, officially identifying the Coastal Way. And details are starting to appear on the official websites for Snowdonia, Ceredigion and Pembrokeshire.
Steven said: “The main aim is to highlight the various locations and places of interest within our own tourism areas that are along the Coastal Way. More itineraries under the themes of adventure, culture, landscape, food and drink, walking and golf will be placed on the websites in the next few months.”
Visit Pembrokeshire has more details at https://www.visitpembrokeshire.com/explore-pembrokeshire/the-coastal-way.