Pembrokeshire artist came home to create successful design business.
How did you get started?
I have always been interested in drawing and painting, and kept a sketchbook from a young age. I had thought about studying illustration when I left school, but ended up choosing History of Art, which I studied for a Masters degree in, before spending a few years working in London. Three years ago I started designing special cards for friends, which lead onto other commissioned artwork and selling my cards in a few local shops. I was approached to do a florist logo which lead to more branding work, and through Instagram and via word of mouth I started to get more and more interest, until I was able to work on my business full time at the end of last year.
Tell me about your interest in wildlife?
Wildlife, plants and flowers are a huge inspiration. After growing up in Pembrokeshire I always missed the countryside and seeing the changing seasons. I’m always collecting bits of twig, pine cones, leaves, seed heads and other bits I find to fill my studio. I love living back here and being able to draw directly from things around me.
It was the images for Lindsey at the Wildflower Nursery that caught my eye. How did you work with her to end up with the final images?
Working with Lindsey was lovely because we have such similar interests and principals. Lindsey asked me to incorporate a foxglove when designing her logo, and then asked me to create some line drawings of wild flowers and insects to be used on signs around her greenhouse. Flowers are my absolute favourite subject to draw, and inevitably florists and growers form the majority of my client base for branding. I always seem learn something about a new flower or plant with every commission which is lovely.
I plan on expanding my card range and adding some homeware and stationery products next year, with a collection based on Pembrokeshire. I will also be launching a seasonal nature themed subscription box of cards and stationery.
How to people get in touch or commission you?
I am always happy to chat about commissions large or small, from branding to bespoke artwork. You can get in touch via my website.
My Christmas collection is available now on my website and all of my packaging is biodegradable.