Campaign to Promote Responsible Holidaymaking
Tilixia-Summer/Pixabay
The Welsh Government, through the auspices of Visit Wales, is promoting “responsible tourism” – “economic growth that delivers benefits for people and places, including: environmental sustainability, social and cultural enrichment, and health benefits”.
Visit Wales says: “It’s about: minimising negative impacts on the environment and local culture; maximising economic benefits for local people; respecting and celebrating Welsh heritage, language, and landscapes; and encouraging year-round, low-impact travel that supports communities beyond peak seasons.”
It adds: “Addo is our long-term responsible tourism campaign, where we encourage visitors and locals to promise to do the little things that make a big difference, to look after our land, our businesses, our communities and each other.
- Encourage your visitors to be thoughtful and help them experience the hwyl of Wales safely. Remind them to prepare for each adventure come rain or shine. Share some of the safety messages from the resources below.
- Share the Visit Wales #Addo social media posts to keep visitors informed.
- Use the Addo logo in marketing content.
- AdventureSmart – Useful resources that can be used by visitors and local communities. Together we can enjoy the great outdoors safely.
- Safety advice for exploring our National Parks – all the information you’ll need to find out more about visiting our National Parks safely.
- RNLI’s guide to beach safety – whether visitors want to hit the surf, walk the coast path, set sail or feel the sand between the toes, they can follow these helpful tips to keep safe on our beaches.
- Float to live – RNLI’s staying safe advice is useful to everyone, however you use the water.
- Countryside code: Your guide to help visitors follow the countryside code.
- Images and Addo logo – use the Addo images and logo in your marketing materials. Addo appropriate images can be downloaded from the Visit Wales Assetts Library.
- Sustainable Tourism Wales – Sustainable Tourism Wales | Business Wales.”
